Ethics in Public Relations PDF
By:Patricia J Parsons
Published on 2008-11-03 by Kogan Page Publishers
Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
This Book was ranked at 38 by Google Books for keyword Ethics.
Book ID of Ethics in Public Relations's Books is T8hF4mTRClAC, Book which was written byPatricia J Parsonshave ETAG "lBqh/HACKec"
Book which was published by Kogan Page Publishers since 2008-11-03 have ISBNs, ISBN 13 Code is 9780749455675 and ISBN 10 Code is 0749455675
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Book which have "208 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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