Marketing Ethics & Society PDF
By:Lynne Eagle,Stephan Dahl
Published on 2015-09-15 by SAGE
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online. Visit: https://study.sagepub.com/eagle
This Book was ranked at 40 by Google Books for keyword Ethics.
Book ID of Marketing Ethics & Society's Books is 9COJCwAAQBAJ, Book which was written byLynne Eagle,Stephan Dahlhave ETAG "QRg3xcFKkr0"
Book which was published by SAGE since 2015-09-15 have ISBNs, ISBN 13 Code is 9781473934030 and ISBN 10 Code is 1473934036
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "320 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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